Thursday, 6 February 2014

Caring for Customers

The Media churn out another lazy rehash of the old familiar story, Mr Good trying to save money whilst Mr Bad wants to stop him firing all his workers, in this case all the London Underground Ticket Sales staff. If like me, you are an infrequent traveller to London, you always use the Underground as it is the only way to get about. As an aside, in fairness the Buses are getting better organised, (fantastic 'London Journey Planner' App)  but still the dilemma of  which Bus, where to get off and electronic display saying next due in 5 minutes whilst you wait for 25 minutes and still no Bus in sight. Back to my theme. A welter of overlapping tiers of travel options and an automatic ticket machine with an interface devised by the Devil himself, evil incarnate. I regard myself as reasonably technically competent, an average commuter, but my lack of routine familiarity with all the London travel options means I am defeated each and every time I attempt to use the automatic ticketing system. I need the human, even if scowling, face of the Ticket Sale Office to translate my simple travel plans into a sensible Ticket to Travel. Unless London has decided to commit suicide and turn its back on all those tourists that flood the Underground every day, what is it thinking.

Our Society is being driven top down by Accountant Rules. Sure, absolutely, the Money In has to exceed the Money Out, no argument. But Accountants do not have any formula to tell when Customers have had an unsatisfactory experience that they choose not to repeat. In the real commercial world out there, struggling to get by in the ongoing recession, they are highly tuned to the customer experience. They go out of their way to ensure the customer's residual recollection is favourable to them. Not that mistakes do not happen, of course they do, but it is someone's job to proactively respond with more than a smiley face and 'Have a Nice Day' to ensure any problem is fixed and they are left satisfied. Not so our quasi-private companies running our essential services. They are only in it for profit, customer, or consumer, satisfaction is of no account. Sure a stone-walling complaints procedure that at most logs the complaint then dead files it away. Their remit is not to provide a good quality service that meets the needs of the users, just to return a profit. Not just London Underground but a plethora of quasi-private service provider have all been hitting the news for failing to address their 'customers' needs. Take the water utility boards, responsible to safe discharge of sewerage, brushing aside one of several householders that have repeated (five times), raw sewerage flooding into their homes; or Environment Agency with responsibility to manage our natural resources, failing in their duty of care by allowing the Somerset Levels to be inundated for weeks on end; or our treasured NHS failing to provided basic care robbing their elderly patients of dignity; or Local Authorities not allocating sufficient Care Hours to enable carers provide a decent quality of assistance and so on, rail failings, postal failings and on and on. Staffed by dedicate people who joined to serve the public but in the end are undermined by administrations that can only see the profit line and have no motive to meet the needs.

As I argue elsewhere, (All Change)(Time to Stand Up) quasi-'competitive' private companies have no place in running essential services. The 'competition model' is an entirely false fabrication, no real viable alternate options exist, the customer is stuck and stuffed. Nothing wrong, in fact overwhelming reasons why, essential services should be State organised. Just a new leaner model of how to go about organising and arranging them and making them accountable. There is hope that we can get back to providing all the customers, that is us, with services that aim to at least meet the needs of its customers. Now that would be a refreshing change.








No comments:

Post a Comment