Showing posts with label consumers. Show all posts
Showing posts with label consumers. Show all posts

Sunday, 5 October 2014

Perspective

Whatever we do, wherever we go, whatever we think we carry our past with us. All of our thoughts and actions carry tendrils that reach back into the past. Most tendrils may only go back into recent living memory, a large number may go back a few generations, a few may go back a long way to medieval times, such as the times of the plague, and one or two may stretch way back into the mist of time, the stone age or even beyond. We are inescapably tied to our past. It shapes and determines how we think for the future.

Today we are plagued by short-termism. This country in particular has no long-term investment view. What is the least input required to be able take out the grosses benefit, that is the ruling mantra. Our ancestors took pride in what they produced, mostly, they put all their skills into making something to hand on to the next generation. What they produced was their measure of worth, their public mark of where they stood in their community. Not for them the quick cheap fix, stuff it in nobody will notice or care. We have inherited those quality products and now routinely trash them with contempt. Today the labour cost is king whilst thousands are idle or employed in lowgrade drudgery work. But hey technology is changing so fast there is no point in making things to last anymore and robots do a much more consistent and faster job than any human. What do I care, nothing to do with me, I will just buy the next model upgrade and see if that works any better.

Sitting on top of this economic model that drives our culture are the Supermarkets, exploiting to the very limits, promoting and using every psychological trick to encourage us to revel in this throw away society. Buy more, buy cheaper, buy because its not going to be there tomorrow, buy, buy. To placate the institutional shareholdings who only look for the percentage gain this minute to the next minute and most certainly have no stake in a week, month or even a years strategy let alone any long term goal. The Supermarkets need to keeping increasing the amount they sell day by day. Squeezing their suppliers and manufacturers to cut corners, to cut standards, to cut quality, anything to reduce costs by that pence here or there. Cutting until just before the point of customer drift. Maintaining high standards and expectations, promoting a strive to improve quality and experience just are not their agenda. Lulled as we are into this false security of trusting our run-of-the-mill supplier, the Supermarket outlet. They are doing what is best for us. Ha. In our name they are corrupting the quality of life we depend on. They do not have a balance sheet on the numbers of people kept in production employment, the plunder of raw resources, the wanton accumulation of discard's to be tipped, they are just exploiting the economic model. The model which states labour is an key expense and throwaway is cheaper then longevity. 

Just remember there is nothing intrinsic about labour being a dominate cost factor, just as there nothing intrinsic about cheap throwaway technology. We are bright enough and creative enough to devise alternative economic models, if we choose to. Models, just for example, that reward local production, that reward least use of raw materials, that have long shelf life's, that have upgradeable platforms or reusable core components. There are lots of other options to consider, if we had the will. If we chose not to treat our Earth as infinite landfill site and face the reality of diminishing natural resources. We could if only we cared. We might then rediscover a pride in what we passed on to our children.

Saturday, 25 January 2014

Battle Lines

The rich elite, and their aspirant hoping to join them politicians, continue to enjoy the products of the financial squeeze on all the rest of us. A squeeze that is due to tighten even further, as our government, elected to promote and protect our interests, draws up plans to combat the anticipate civil unrest! Officials are actively looking into the purchase, the deployment and how best to utilise water cannon  to be used against their own citizens. This would seem to be a perfectly okay, matter-of-fact and reasonable step to consider. Obviously if your citizens are rioting, you need to be able to control them, perfectly logical and commendable, maintaining law and order is surely a prime purpose of government.

Pause for one moment and ask why the government anticipate their own citizens might rise up and riot? The government policy of squeezing ever harder the lower income groups, slashing essential benefit, castigating all those that fail to endure their imposed restrictions as cheats, fraudster, idle and lazy, is central to this growing unrest. The government with head in the sand pursues the 'proven' past practices of avoiding recession by encouraging consumer spending, by taking out more loans which inflate house prices even further. Their only other action is to frenetically cut their own spending on the easy targets, why of course, all  those wilful people who refuse to get jobs and look to the State for support. Cut back on all those wasteful and unnecessary social support measures. If only those people got off their backsides and worked they would get along just fine. Mean while the government must encourage consumer spending, what better way then ensuring those successful people with money to spend are shielded from the economic savings being made else where, so they can get on and spend even more.

People will put up with hardship and endure intolerable conditions providing it is fair and equitable, we are all in it together, each taking their own share of the burden. Clearly this is not happening. You only have to lift you head a fraction to see all the evidence that we are in an ever growing unequal society. Never has the gap between those that have and those who cannot survive been so large. The government, instead of rushing to halt this growing gap, is intent on ensuring its increase, because, in their view, that is the only route to economic recovery. Hence a growing ground swell of intense dissatisfaction with an unequal society on one hand and the government taking steps to contain civil disorder on the other. Use Water Cannon on your own citizens to prove you are right. So Vote to support or Revolt to find a better solution.

Wednesday, 24 April 2013

Time to Share.

We look at it, we know it, we are almost bored with the thought but we carry on doing nothing. We humans have replicated to such a point that our capacity to plunder exceeds our limited Earth's capacity to provide. Been like that for a long time and what do we do? We sail on stripping the Earth of its irreplaceable assets as if there is no tomorrow. At least no tomorrow for our children now born, us, oh we will be all right, be enough to see us through! But we put so much time and energy into protecting our children and giving them best start out possible why bury our heads and ignore that that we know is going to happen? 

It is too big a problem? We are many, we are the cause and we can also be the solution. 'They' will sort it out. No, too set in a rut, 'they' can only carry on the way they always have, too much at stake for them to want to change. Ignore it and it will go away? It just gets to be an even bigger problem the longer we leave it. Scaremongering, just another false crisis made up for some political agenda? No. This is for real. There are so many fronts, each are telling the same story. Many, not just oil, essential minerals have a known finite reserve. Climate is going to change and our food sources are going to suffer. We strip the Earth of its lungs, the rain forest, we trash the soils with monoculture, we poison the ground with insecticides and fertilisers, we drive species to extinction just for our greed, it goes on and on. Wherever you are on the political spectrum, you cannot deny every single aspect. We have a problem.

On another tack we in the West have expectations of what we need to surround ourselves with to cope with life. The whole gamut, homes, furniture, food, transport, leisure activities, technology, we want it, we need it, we cannot survive without our access to it, to it all. China's millions are now waking up to these self same expectations. Their government pro-actively is out there now buying up rights to resources around the world, so their people can have what you take for granted. Not just China, but India, Africa and the S.America's are all looking and their appetite's to have also are awakening. The stuff they want does not come out of thin air, is not 're-cycled', it all comes out of the Earth, in one way or another. We have a problem.

We have to change tack. Put an end to this winner takes all attitude. The biggest, the most powerful take all they want. Be it hundred times, one thousand times, one million times more than the next person. It is their sovereign birth right to take it, to have it, protect it and stop you from getting a morsel. Whether we are thinking about individuals, companies, bank bosses, governments, continents, the same attitude applies. Those with the power take, take all they have a fancy to and those without, do with that much less.

We have to stop. We have to begin to care for that person next to us. They have as much right to what we have as we have to it. Nothing, nothing at all, gives us the right to have more, more than our neighbour. We have to share to make sure that what we enjoy is not disproportionate to what everyone else has. Only when we can be satisfied that others have had the chance to take their portion are we free to go back for more. This is the heart of being human. Whether we think about person to person or country to country, this is the true spirit of humanity. The takers have usurped us, now it is time for all of us to stand up and shame them for what they are. To claim back, on behalf us all, what is rightfully ours. To say no you are not entitled to that bonus, to use those share to your own advantage, to enact that legislation which is inequitable, your title deeds do not allow you sole occupancy, call it out as it is. Stand up, together, and shout out loud, "Fair for All or None at all".






Tuesday, 5 February 2013

What it is worth

We should be daily on guard against our instinctive presumption that what we asked to pay for something equates in anyway to what it is worth. By the time the seller has added on his profit, made allowance for stocking space and expected rate of turnover, the distributor has taken off his slice for double handling, storage waiting for and then transporting, and, assuming there are no middlemen taking a slice before handing on, the prime producer has to cover the advertising, product packaging, verification of standards met, recoup his product design, plant rightoff and premises, insurance against adverse events, stocking levels only then do we get to the nitty gritty, the payroll to produce and the purchase and stocking of the raw materials;finally we get close to the 'value' of the product.

We expect an intimate relationship between what we pay for something and it what it costs in terms of labour and raw materials, yet what is costs actually is ethereal. A figure derived from gut or more probably prior experience of what degree of ancillary costs can be born by the expected market, and still sell and still make a profit. It has a lot closer relationship to the vagaries of house selling, what does the market bear or expect for this size house in this location. Pricing is not hard wired to actual costs but is pitched at market expectations and precedences. 

This divorce from the actual cost of things is not just about the products we buy, but as I have explored previously in Government Savings, it is also true of the cost of how we choose to manage and administer ourselves. The 'cost' of government is not a balance sheet figure derived from what it takes to run or administer a set of procedures but reflects a historic norm. This is what has been relied on in the past to produce this end result and that with these adjustments this what it costs us now.

We got here for a sliding progression of perfectly reasonable and at the time right and fully justifiable choices. Right here and now being required to pay what others expect is their due and entitlement just does not seem right. Clearly we cannot go back to barter. Can you imagine the furore at the Supermarket as we all came in with our trade goods to exchange for our weekly shop. Equally we just cannot make and keep contact with the worldwide spread of sources and suppliers to individually barter an exchange for all those everyday items we now so desperately depend. Yet we have to get back to making some connection to what it actually costs, for something, as against what the marketplace thiks it can get away with.


I take heart from EBay. There is a model here, the dutch auction, products are offered at an optimum price then, depending on stock levels, degrees of demand and closeness to spoiling date, the price decreases until the consumers decides that it is worth it. Services might operate in an inverse way, with the rate for the service increasing until some provider snaps it up. Quality is the bug bear, we know only too well how the supermarkets dumb down the specification until it is a pale shadow of its former, introductory, self. With the growth of consumer feedback and instant consumer vitriol when things are wrong, maybe there is is this growing tool that will keep suppliers and providers sharp on their toes. Maybe, just maybe they can claim back from the domineering supermarkets, accountability for the what they provide. That would be the dawn of a new age.