More and more of the BBC's 'light entertainment' output seems to be about indiscriminate product pushing. A media self-attractor appears, uses the format, whatever it is, to ruthlessly plug their book, CD, series, show, tour. The host for the format appears submissive and resigned to just being an escort from one plugger to the next plugger, waiting in the wings. Each plugger in turns taking every opportunity to thrust their product at the camera. At least the shopping channels are up front and open about it, they are just there to sell product. The BBC comes, or rather came, with loftier ideals.
The BBC and its audience is in a deep relationship of free give and take, based on trust and goodwill. The BBC offers itself for free and the public accept that free offering with the assumption it is untainted. Clearly a commercial programme maker is dependant on generating revenue and that need impinges on what and how it goes about making it programme offerings. Clear and understood by them and their audience.
Its charter requires the BBC to appeal across the broad spectrum, inevitably its business is feeding the voracious appetite for 'celebrity' titbits and light entertainment new arrivals. They have to be in and on the media circus where the trade is "I make myself available to appear with you, in return I get to talk about my product". They, the BBC is inescapably in the selling game, of tease and seduction, a role that is as close as it gets to prostitution. Where the waters get muddled and muddied is the degree of how free and easy are you? Is the BBC there as a common-garden whore, harlot, hooker, strumpet or rather as some refined courtesan?
The distinction that separates a slut from a courtesan is fine but hugely significant. The difference at the lowest point where anything goes as long as you want it and long as you pay for it, to the other highest discreet end, where an accommodation of desires is reached without overt commercialisation and all veiled in good manners and refined conduct. Where prior selection, distinction or approval are the order of the day not the going rate.
One consequence of being on the game, at whatever level, is that it brings with it the attention of the pimps. Those that want control and influence on the money generated, the how's of the 'service's' provision and restricting who does or does not get access and to which aspect of the 'service'. The courtesan, to retain self-respect and that right of prior approval and selection, has to negotiate a way past these leeches who seize every opportunity to coerce the abandonment of these lofty ideals.
In the beginning when everything was all corporately funded and sourced it was more like a marriage of mutual convenience. Then the BBC, no longer the sole provider, was seen along side and judged in comparison to the 'successful commercial' providers, brazenly displaying attractive wares each carrying clear price tags. To keep, up with the 'commercial successes', the BBC has whittled away its corporate distinction, in the process losing the sense of what set them apart. It has reached a point now when the question has to be asked, do they still set their own agenda or have they become a mere vessel open for exploitation by the commercial world?
It is no longer clear with any BBC programme whether it is freely sourced, unbiased and presented purely from some artistic, cultural or educational endeavour. Or is it, as is now so often the case, linked or even tied to some other objective manipulated by others outside of the corporate BBC. We the viewers can no longer rely on the impartiality of the BBC. That trust has gone. Every programme offering has to be assessed, is it given freely without qualification, is it a disguised free offer of inducement or is it just a blatant bribe? Lets be clear here. The BBC has opened itself up to commercial exploitation and joined the world of prostitution. It offerings can range from the benign, its own commissioned programmes from independent producers, to buying an outsourced complete programme, to bidding in auction wars with rivals all the way through to accepting programmes just as vehicles to sell product. Where now is our courtesan?
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